PERSONALIZED SOLUTIONS
POWERFUL RESULTS
Marketing, communications, strategic planning, and event management tailored to the needs of international education organizations. Helping globally focused education organizations and institutions elevate their brand, engage their audiences, and drive meaningful growth.
OUR
SERVICES
MARKETING
Full-service marketing solutions tailored to your goals.
From brand strategy to campaign execution, we deliver comprehensive marketing services designed to elevate your organization’s visibility and impact. Our work spans organic and paid digital marketing, creative development, brand positioning, marketing automation, CRM/CMS implementation and optimization. Whether introducing a new initiative or enhancing an existing strategy, we support organizations in reaching the appropriate audiences, through the most effective channels, with campaigns that resonate and drive results.
COMMUNICATIONS
Purposeful messaging that builds trust and drives engagement.
We craft and execute communications strategies that align with your brand and mission. Our services include messaging development, internal and external communication plans, media relations, PR, and crisis communications specifically designed for international education programs. Whether you’re rolling out a new initiative, managing change, or navigating sensitive issues, we help you communicate clearly and consistently.
STRATEGY
Strategies that align mission and vision with goals.
We partner with you to develop and refine business strategies that move your organization forward. From comprehensive business planning to go-to-market (GTM) strategy and sales enablement, we help you identify opportunities, align teams, and create actionable plans that align with your organization's goals. Whether you're entering a new market, updating program offerings, or seeking to scale, we bring clarity, insight, and results.
EVENT PLANNING
Events that create connection and amplify your brand.
From conferences and symposia to onsite workshops and familiarization trips, we design and manage events that support your goals and leave a lasting impression. Our services include event strategy, planning, logistics, speaker coordination, on-site execution, and communications.
SHAWNA PARKER
Founder & Principal
Shawna Parker brings more than 20 years of experience in international education, marketing, and strategic communications to her role as founder of Case Marketing. A dynamic leader and collaborator, she has built and led high-performing teams, developed omnichannel marketing and sales strategies, and driven growth across B2B and B2C audiences.
Prior to launching Case Marketing, Shawna served as Vice President of Communications and Strategic Engagement at CEA CAPA Education Abroad and as Vice President of Marketing at CAPA The Global Education Network. She also held the role of Director of Marketing at World Learning, where she oversaw strategy for the School for International Training and The Experiment in International Living. Throughout her career, she has led marketing and sales efforts that increased brand visibility, strengthened partnerships, and exceeded revenue goals.
Shawna’s experience extends beyond international education—she has also worked as a marketing and sales consultant, and as a book editor, designer, and publisher. She is passionate about inclusive, values-driven storytelling and leveraging data to build connection and inspire action.
An active member of the field of international education, she currently serves as Secretary of the Rainbow SIG advisory board and volunteers as a fundraiser for the Fund for Education Abroad.